Post: Words matter on the web.


Words matter on the web.

Posted on 2020-06-09

Words matter on the web. Canopy creates copy and content that travels, peaks curiosity and drives traffic. Finding the specific language that will make your brand “pop” is critical.

Canopy’s client content interview process draws out the key ideas of your brand identity. We think objectively about your business through the competitive lens of the web and then research the language that distinguishes your brand.

Our research provides us with a “vocabulary bank”, those essential words that describe your brand and have high keyword currency. It’s the art and science of having a dynamic web presence.