Canopy

Breaking through the chatter

Posted on 2020-06-16

Polonius: What do you read, my lord?

Hamlet: Words, words, words.

The internet is full of “words, words, words” and breaking through the chatter is crucial.
Effective online communication is both an art and science. Canopy develops the specific vocabulary that will optimize your brands reach online. We distill your brand language into custom templates which propel your communications.

Language is behavior. Canopy “test runs” the vocabulary that will garner optimal traction in SEO searches, grab readers attention, inspire “shares” and provoke clicks. We track the effectiveness of each post and fine-tune it’s keyword effectiveness.

Getting your audience to take the next step is the ultimate goal. A response to your  “Call to Action” is the elusive internet home run. Canopy refines your brand vocabulary that propels your users to respond. We monitor and track the precise tone, language and design layout that compels your audience to respond to a quantifiable and trackable “call to action”.

 

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